Friday, 15 January 2010

The Silk Under the Sun

I am thinking, since we don't see penises in a condom ad, it's normal not to see hair in a haircare advert too.

When I first saw the Sunsilk ad somewhere here in Malaysia, I was completely blown away. The advert featured four beautiful women including one, clearly Muslim.

Let's not be offensive but be clear, we don't really see those Yes-Muslim-for-sure-I-am people except when it comes to ads that are promoting Islam stuffs, like opening a bank account in an Islamic bank (Buddha and Jesus should really consider opening a bank too), getting a credit card which every penny you spend is "truly Allah" (according to a radio ad, no kidding, people) or getting some Muslim-only-exclusive insurance.

... but a haircare advert, seriously?

Those 3 women without the head scarf were proudly showing off their hair just like Ziyi Zhang or any other spokewomen except the fourth one, she was posing in such, such, such a conservative and humble pose. For a minute, you're very very confused.

Let's face it, we don't see this kinda advertisement every day.

I mean, her head is completely covered in headscarf.

Urm, wait a minute, if you're advertising about hair, it's only normal to show, a least, a tiny little grasp of hairs isn't it?

Pantene sure plays the game that way.

Alright I get it, perhaps the shampoo named Sunsilk can make your hair turn into green silks, I guess they're not joking.

Didn't the art director asked her to remove the headscarf before they proceeded with the photo shoot??

The lime-flavoured shampoo, acts perhaps, like a lime-flavoured washing detergen.

I guess when we finally see penises in a condom ad, Sunsilk would consider showing some hair.

Sunsilk, also truly Allah.


0 comments: